What is SEO

SEO is an acronym for Search Engine Optimisation or Search Engine Optimization. SEO is the process of ranking higher in search engines therefore resulting in increased traffic to a website.

Pie chart seo focusThere are many facets to SEO but most techniques are very simple and it is the combination of these techniques that prove effective. Search engines scan websites throughout the internet and rank them within many areas such as history, time online, key words, incoming links, outgoing links, use of tags, competition, location, speed, written text and much more.

There are no proven techniques that guarantee that you will rank number 1 with search engines and if you do achieve number 1 rankings you need to monitor your page and other competitor pages that are vying for the number 1 spot. It is a timely task especially if you are trying to rank well for hundreds of pages. Overall you need to monitor and watch multiple areas whilst writing content that users will want to read.

Remember the overall goal of search engines is to provide a medium in which users can find what they are looking for. Therefore well written content will eventually win as search engine algorithms become smarter and more sophisticated.