Semantic tag optimisation
Semantic Markup is Important
Semantic tag optimisation is the process of choosing the correct tag to use for each portion of content on your website. Basically it is SEO. SEO experts have seen the benefits of semantic tags for years and have used these techniques throughout all the websites they have created. But what is a semantic tag?
A semantic tag is an element or tag that is used in HTML and HTML 5. Example tags are h1, p, abbr etc. Each of these tags is like a bucket, a bucket that holds text.
For example the h1 tag is a heading 1 tag. It is used to hold the contents of a heading. The p tag is the paragraph tag and is used to hold the contents of the paragraphs of text on the page. There are many tags that can be used and an experienced web developer will know exactly when to use which tag in which circumstance. The underlying template that is used to build the site should already have many of the tags inserted before the site is built.
The client on the other hand generally isn't aware of many of the SEO semantic tags which isn't really a problem. If the web developer has created the website correctly, most tags should be in place and the website should have already been completely optimised for search engines. The basic formatting semantic tags is all that is needed for clients to optimise the page. We find that the heading, paragraph and list tags are the most widely used by our clients.
Therefore if a lot of web developers know about the tags then is there really a difference between each web development company? The answer is a big yes. Knowing about the tags and using the tags to the full effect is very hard to do. It's like understanding how a television commercial is made but then to actually create one yourself would be a tremendous feat. Only expert web developers that have years of SEO experience will use the best semantic tags possible for your pages. By using an expert in SEO your website will rank higher because of the gap between the semantic tags that are optimised for your page against your competitors.